New Zealand's wholesale agent for premium eyewear.
Proudly serving independent optometrists since 1991.
Services
We offer the NZ market high-quality frames and advanced optical products
to enhance quality of life and business performance.
As specialists who prioritise people, our commitment to customer service and expertise makes us the preferred wholesale partner for premium eyewear and vision technology.
Eyewear
Magnification
Eyecare
How we work with you
Proudly serving independent optometrists since 1991, we focus on each practice's specific needs.
Our bespoke approach and level of customer care helps independent practices to bring the best quality products to their patients and grow business at once.
Request an account
Verify your practice and get set up quickly.
Choose and order
Book a bespoke collection viewing to explore our curated brand portfolio.
Fast delivery & ongoing support
Nationwide delivery,
always on time.
​Sales support and brand training included.
Our brands
MSO represents a diverse portfolio of high-end eyewear, premium quality low vision products and top-tier eye care products.
We have strong relationships with our suppliers who trust us to carry their brands
in the New Zealand market.
To us, excellence in service means working closely with our customers to understand exactly
the needs of each independent practice.
Carrying a broad spectrum of top-quality products allows us to adequately cater for everyone’s needs.
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